The 7-section tool that captures exactly how you think, argue, and communicate — so any ghostwriter can nail your voice from the very first draft.
Used by 300+ executives
CEOs, founders & C-suite leaders
Delivered to your inbox right away
Inside the Template
Most executives spend years hoping ghostwriters "get it." This template gets it right on the first brief.
Template Preview
7 sections · PDF + fillable doc
Map how you naturally communicate versus how you want to be perceived in writing. Identify the gap — and close it.
Catalogue the exact words and phrases you reach for — and the ones that make you cringe when you see them attributed to you.
Do you lead with the conclusion or build to it? Do you use data first or story first? This section locks in how you build a case.
Define the exact people you're writing for — what they already believe, what they're skeptical of, and what they need to hear from you.
The subjects you own, the adjacent topics you comment on, and the areas you deliberately stay out of — mapped to your strategic goals.
Rate yourself on six tone dimensions — authoritative to approachable, serious to playful — with examples that anchor each choice.
Three short writing exercises designed to reveal how you naturally communicate — invaluable reference material for any ghostwriter.
A summary page your ghostwriter can use as a daily reference. No more "just re-read the template" — one page captures everything that matters.
Who It's For
You're about to hire a ghostwriter — or you're working with one and the first drafts still don't sound right. This template ends that friction.
Your brand voice IS your personal voice. Get it documented before your team, agency, or writer starts guessing.
Your reputation is built on how you sound. This template ensures every piece of content reinforces — not dilutes — your authority.
Use this as the onboarding document for every new writer, agency, or contractor. One template = consistent voice across every channel.
Free, fillable, and built specifically for executives who are serious about their written voice.
Jessica Neutz
Executive Ghostwriter · 12+ Years
From the Ghostwriter
"Every voice-matching challenge I've ever had with a new client came down to the same thing: we didn't have this documented before we started."
After 12+ years of ghostwriting for executives, I built this template out of necessity. The first drafts that miss the mark — they all trace back to a skipped voice conversation.
This template is what I now send every new client before we write a single word. It saves 2–3 rounds of revisions on the first project alone. Now you can use it whether you work with me or anyone else.
More About JessicaYou Might Also Find Useful