Free ResourcesExecutive Voice Profile
100% Free 7 Sections 30-min exercise

The Executive Voice
Profile Template

The 7-section tool that captures exactly how you think, argue, and communicate — so any ghostwriter can nail your voice from the very first draft.

Eliminate "that doesn't sound like me" feedback forever
Onboard any ghostwriter or content writer in one session
Document your voice before you ever need it
Works for LinkedIn, op-eds, books, and keynote narratives
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Inside the Template

7 sections. 30 minutes.
Your voice documented forever.

Most executives spend years hoping ghostwriters "get it." This template gets it right on the first brief.

Executive Voice Profile Template preview

Template Preview

Executive Voice
Profile Template

7 sections · PDF + fillable doc

01

Communication Style Inventory

Map how you naturally communicate versus how you want to be perceived in writing. Identify the gap — and close it.

Formal vs. casual spectrum
Written vs. spoken voice
Preferred sentence length
02

Vocabulary & Phrase Banks

Catalogue the exact words and phrases you reach for — and the ones that make you cringe when you see them attributed to you.

Power words you own
Words to actively avoid
Industry jargon policy
03

Argument & Structure Style

Do you lead with the conclusion or build to it? Do you use data first or story first? This section locks in how you build a case.

Thesis placement preference
Data vs. narrative ratio
How you handle nuance
04

Audience Personas

Define the exact people you're writing for — what they already believe, what they're skeptical of, and what they need to hear from you.

Primary reader profile
Assumed knowledge level
Decision stage of reader
05

Topic Authority Map

The subjects you own, the adjacent topics you comment on, and the areas you deliberately stay out of — mapped to your strategic goals.

Core authority topics
Adjacent topic rules
Topics to avoid entirely
06

Tone Spectrum Calibration

Rate yourself on six tone dimensions — authoritative to approachable, serious to playful — with examples that anchor each choice.

6 tone dimension sliders
Anchoring examples
Context-based tone rules
07

Voice Capture Exercises

Three short writing exercises designed to reveal how you naturally communicate — invaluable reference material for any ghostwriter.

3 timed writing prompts
Annotation guide
Ghostwriter briefing sheet

Ghostwriter Briefing Sheet

A summary page your ghostwriter can use as a daily reference. No more "just re-read the template" — one page captures everything that matters.

One-page summary format
Designed for ghostwriter handoff
Editable for each new project

Who It's For

Built for executives who need
their voice documented right

C-Suite Executives

You're about to hire a ghostwriter — or you're working with one and the first drafts still don't sound right. This template ends that friction.

Founders & Entrepreneurs

Your brand voice IS your personal voice. Get it documented before your team, agency, or writer starts guessing.

Consultants & Coaches

Your reputation is built on how you sound. This template ensures every piece of content reinforces — not dilutes — your authority.

Communications Teams

Use this as the onboarding document for every new writer, agency, or contractor. One template = consistent voice across every channel.

Get the template now

Free, fillable, and built specifically for executives who are serious about their written voice.

No spam. No pitches. Just the template. Unsubscribe any time.

Jessica Neutz

Jessica Neutz

Executive Ghostwriter · 12+ Years

From the Ghostwriter

"Every voice-matching challenge I've ever had with a new client came down to the same thing: we didn't have this documented before we started."

After 12+ years of ghostwriting for executives, I built this template out of necessity. The first drafts that miss the mark — they all trace back to a skipped voice conversation.

This template is what I now send every new client before we write a single word. It saves 2–3 rounds of revisions on the first project alone. Now you can use it whether you work with me or anyone else.

More About Jessica
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