Download the tools that turn content into results
The exact templates, checklists, and briefs I use with clients - now free. Each one fixes a specific bottleneck: fewer revisions, better first drafts, higher open rates, and content that actually ranks.
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All 8 Resources at a Glance
Everything in one place - free, forever
Templates, checklists, and planners built from real client work. Pick what you need, download instantly.
All free. No spam. Instant download.
Free Resources
Pick one, pick all - they're yours
One-page framework to nail voice & strategy before writing starts.
15-point pre-publish checklist so your posts actually rank.
50+ proven subject lines across healthcare, legal, B2B & more.
Capture your voice so any ghostwriter nails it from draft one.
30-day calendar with post frameworks built for executives.
Find out whether ghostwriting, coaching, or DIY is right for you.
7-section self-audit to find the copy gaps costing you clients.
Turn 1 blog post into 10+ assets across LinkedIn, email, video & more.
Scroll down to download each resource individually
The Content Brief That Gets You Better Writing, Faster
Stop wasting time on back-and-forth revisions. This is the exact one-page framework I use with every client to nail voice, goal, and strategy before a single word is written.
- Clarify your content goals in under 10 minutes
- Communicate your brand voice without guesswork
- Get polished drafts with fewer revision rounds
- Works for blogs, web copy, emails & more
Joined by 500+ writers & business owners
One-Page Framework
The Content Brief
Better Writing, Faster.
Who is This For?
The Hook / Opening Angle
Primary Goal
Key Messages
Voice & Tone Direction
SEO Keywords
+ Approval & Revision Tracker (page 2)
Outcome-Focused Tools
Every resource has a documented outcome
Nine free tools - each one built to fix a specific content bottleneck, not just teach a concept.
Executive Voice Profile Template
7 sections · 30-min exercise
The tool that helps any ghostwriter capture your voice perfectly from day one. Document your style, vocabulary, and tone - once, forever.
- Communication style inventory
- Vocabulary & phrase banks
- Tone spectrum calibration
- Ghostwriter briefing sheet
Which Writing Service Is Right for You?
5-section framework · 10-min exercise
Score yourself across time, goals, skill level, and budget - and get a clear, weighted recommendation between ghostwriting, coaching, and DIY.
- Time & goal audit
- Skill-level self-assessment
- Budget-fit comparison
- Weighted decision matrix with next steps
The SEO Blog Checklist
15 checks · 6 sections · Bonus headline formulas
15 things to check before you hit publish. Covers keyword placement, title optimization, on-page SEO, internal linking, and CTAs - the items that separate content that ranks from content that ranks and bounces.
- 15-point pre-publish checklist
- On-page SEO essentials simplified
- Headline formulas that get clicks
- Internal linking strategy guide
Email Subject Line Swipe File
50+ lines · 8 categories · A/B testing guide
50+ proven subject lines across industries - healthcare, legal, B2B, nonprofit, and more. Plug-and-play templates with notes on why each one works and when to use it.
- 50+ tested subject line formulas
- Organized by industry & goal
- Open-rate benchmarks included
- A/B testing tips for each category
The Executive LinkedIn Content Planner
7 pages · 30-day calendar · 5 post frameworks
A 30-day content calendar built for executives - with post-type frameworks, topic prompts by industry, a weekly rhythm guide, and an engagement tracker. Authority over audience.
- 30-day calendar with post types pre-assigned
- 5 post-type frameworks with example hooks
- Topic bank: healthcare, legal, B2B, finance
- Weekly rhythm guide + engagement tracker
Content Repurposing Playbook
6 sections · 10+ formats · 4-week calendar
Turn one blog post into 10+ pieces of content across LinkedIn, email, video, and social - without starting from scratch. Includes a day-by-day 4-week repurposing calendar.
- 10+ formats from a single blog post
- LinkedIn, email, video & podcast scripts
- 4-week day-by-day repurposing calendar
- Channel-by-channel playbook with timing
Website Copy Audit Worksheet
7 sections · 35+ questions · 20-min audit
Find the copy gaps on your website that are quietly costing you clients. Score yourself across 7 sections and walk away with a clear rewrite plan.
- 7-section audit covering every critical page
- Scoring guide: 0, 1, or 2 per item
- Notes column doubles as your copywriter brief
- Score interpretation + priority action plan
Ghostwriter Project Brief
2 pages · 6 sections · Revision log included
The template that gets your ghostwriter writing the right thing on the first draft. Captures goals, audience, key messages, tone, hook, and CTA - plus a revision log on page 2.
- One brief per project - 15 min to complete
- Goals, audience, messages, tone & CTA
- Revision log tracks every round
- Pairs with the Executive Voice Profile
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Why I Give This Away
Every tool here came from a real client bottleneck.
After 20+ years writing for healthcare providers, law firms, executives, and startups, I've watched the same problems repeat: ghostwriters missing the voice, blog posts that don't rank, subject lines that don't get opens, and website copy that doesn't convert.
These resources exist because each one solved a specific outcome problem for a real client. Download them, use them, and get the same results.
More About My Approach20+ Years Experience
Healthcare · Legal · Ghostwriting
Want the results without the DIY?
These templates fix specific bottlenecks - but if you'd rather hand the entire content function off and see outcomes like +240% organic traffic, 2x more patient inquiries, or $2.1M inbound pipeline, let's talk.
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