The Executive
LinkedIn Content
Planner
30 days. 5 post types. A weekly rhythm that builds authority without eating your schedule. Built for C-suite executives and founders who want inbound pipeline — not just followers.
Prefer reading first?
The Executive LinkedIn Content Strategy That Actually Builds Authority →Get the Free Planner
7-page PDF — instant download.
The Problem With Most Executive LinkedIn Content
You're optimizing
for the wrong metric
Most executives who struggle with LinkedIn are chasing followers. The executives who build real authority are chasing something different: the trust of a specific, small group of people who can hire them, refer them, or partner with them.
You can have 50,000 followers and zero authority. You can have 2,000 followers and be the most sought-after voice in your niche. The difference is specificity, consistency, and the willingness to have an actual opinion.
Read the Full LinkedIn Strategy Guide18–36
months
to build compounding authority on LinkedIn
2×
per week
posting frequency that outperforms daily posting
60–90
min/month
executive time required with a ghostwriter
3–5×
avg growth
follower growth for executives on monthly retainer
Inside the Planner
7 pages. Everything you need
to start posting with conviction.
Not a generic social media template. A system built specifically for executives who want authority, not just engagement.
The Authority vs. Audience Framework
The distinction that changes everything. Most executives optimize for followers. This section explains why that's the wrong metric — and what to optimize for instead.
5 Post-Type Frameworks
Each post type serves a different authority-building function. Rotate through all five and you'll never stare at a blank screen again.
30-Day Content Calendar
A pre-built calendar with post days, post types, and topic prompts already mapped out. Two posts per week, every week — the exact rhythm that builds compounding authority.
Topic Bank by Industry
Specific topic prompts for healthcare, legal, B2B technology, and finance. These are starting points — the best posts come from your specific experience.
Weekly Rhythm Guide
A day-by-day breakdown of what to do each week — from drafting on Monday to engaging on Thursday. Takes the guesswork out of the process.
Engagement Tracking Sheet
A simple 4-metric weekly tracker — impressions, comments, profile views, and new connections. The trend matters more than the absolute number.
Bonus: The Executive Voice Checklist
4 quick tests to run on every post before you publish. The Opinion Test, Specificity Test, Voice Test, and Stakes Test — the difference between content that builds authority and content that gets ignored.
PDF Preview
The Executive LinkedIn
Content Planner
7 pages · 30-day calendar · 5 post frameworks · Bonus voice checklist
Inside the Planner
The 5 post types that build
executive authority on LinkedIn
Each type serves a different function. Rotate through all five and you'll never stare at a blank screen again — and your content will never feel repetitive.
The Contrarian Take
Challenge a widely-held belief in your industry with evidence and specificity. The executives who build the most authority are the ones willing to say "I disagree with the conventional wisdom."
Example Hook
"Everyone says you need to post daily on LinkedIn. I've grown my network 40% posting twice a week. Here's why quality beats frequency."
The Behind-the-Decision
Show your reasoning process, not just your outcomes. The decision you almost made, the tradeoffs you weighed, the thing you turned down. This is the highest authority signal on LinkedIn.
Example Hook
"We turned down a $2M contract last quarter. Here's the three-part framework we used to make that call — and why I'd make the same decision again."
The Specific Lesson
Generic lessons are forgettable. Specific lessons from specific situations are memorable and shareable. Name the year, the role, the mistake — and the one concrete takeaway.
Example Hook
"In 2019, I hired the most impressive resume I'd ever seen. Six months later, I had to let them go. The one question I now ask in every final-round interview."
The Industry Prediction
Make specific, time-bound predictions about your industry. Predictions are risky — you might be wrong. That's exactly why they work. They signal conviction and forward-thinking leadership.
Example Hook
"By Q2 2026, I expect at least three major health systems to exit the telehealth market entirely. Here's what I'm seeing that makes me confident in that call."
The Engagement Question
Frame a genuine dilemma your audience faces — and share your own answer. The key: don't just ask. Take a position. The question is the hook; your answer is the authority signal.
Example Hook
"I've been asked this three times this month: should I hire a ghostwriter or a writing coach? My answer depends on one thing. What's yours?"
The Content Mix
Two posts per week, every week. That's the commitment. By month 18, the compounding effect is visible. By month 36, you're the person people think of first in your niche.
Example Hook
The planner maps all 8 posts across 30 days with post types pre-assigned — so you never have to decide what to write, only what to say.
Who It's For
Built for executives who want
inbound pipeline, not just impressions
CEOs & Founders
You have ideas that can move markets and attract talent — you just don't have 20 hours a week to write them down. This planner gives you a system that takes 60–90 minutes per month to execute.
C-Suite Executives
You're building a personal brand alongside your company role. This planner helps you show up consistently without it feeling like a second job — and without sounding like a corporate press release.
Managing Partners & Principals
Your reputation is your business development engine. This planner helps you build the kind of LinkedIn presence that generates inbound introductions, speaking invitations, and LP interest.
Consultants & Advisors
You're selling expertise and judgment. LinkedIn is where your ideal clients are looking for exactly that. This planner helps you demonstrate both — consistently, without burning out.
Get the planner now
Free, instant, and built for executives who want authority — not just a content calendar.
Jessica Neutz
Executive Ghostwriter · 12+ Years
From the Writer
"The executives who build real authority on LinkedIn aren't posting more. They're posting with more conviction."
I've ghostwritten LinkedIn content for executives across healthcare, legal, finance, and B2B technology. The single most common mistake I see — even from leaders who are genuinely brilliant — is optimizing for the wrong metric.
This planner is built around the framework I use with every executive client: authority over audience, specificity over breadth, consistency over intensity. It's not a social media template. It's a system for building the kind of presence that generates real inbound opportunities.
See My Executive Ghostwriting ServicesYou Might Also Find Useful
This site uses cookies for analytics
I use Google Analytics to understand how visitors find and use this site — no ads, no tracking across other sites, no selling your data. Privacy Policy · Google's policy