Client
Summit Orthopedic Group
The Challenge
Patients were arriving at appointments confused and anxious because they'd been Googling symptoms and landing on terrifying, inaccurate content. The practice needed authoritative, accessible content that actually helped.
The Writing Sample
Your knee has been talking to you for months.
Maybe it's a dull ache after a long walk. Maybe it's a sharp protest every time you climb stairs. Either way, you've been ignoring it — and your knee is done being patient.
Here's what most people don't realize: knee pain isn't just one thing. It's a symptom with dozens of possible causes, ranging from a simple overuse strain (totally fixable) to early-stage arthritis (very manageable, if you catch it early).
The problem with Dr. Google? It skips straight to the scary stuff.
So let's talk about what's actually going on — in plain English, without the panic.
The good news? All four are treatable. Most don't require surgery. And the sooner you get an accurate diagnosis, the more options you have.
The Result
Organic traffic increased 240% in 6 months

Written by
Freelance Content Strategist & Copywriter
Jessica is a freelance writer and content strategist with 9+ years of experience helping healthcare providers, law firms, executives, and mission-driven brands find their voice. Former journalist. 150+ projects delivered. Every word written by a human — no AI, no shortcuts.
Work With Me
I write for healthcare brands, law firms, nonprofits, and B2B companies that are done settling for generic copy.