Human-only content strategy for law, healthcare, and executive brands.
Legal, healthcare, and executive content written by one specialist, backed by research, voice capture, and zero AI drafting.
47
Page-One Rankings
B2B SaaS, 12-month strategy
340%
Organic Traffic Growth
Same B2B SaaS client
$280K
Attributed Revenue
Law firm, 18-month strategy
Strategy-first results that compound over time. See the full portfolio →
I do not use AI to draft, edit, or generate content at any stage of the writing process. Every word, argument, and sentence is researched, written, and refined by me.
I may use AI-powered tools for non-writing tasks like organizing research, transcribing interview recordings, checking grammar, or formatting documents. But the thinking, voice, and every reputation-carrying sentence is 100% human.
Audit-First
Know what's working before adding more
Goal-Aligned
Strategy tied to business outcomes
Team-Ready
Guides your team can actually use
Measurable
KPIs defined from day one
Is This You?
Volume without strategy is wasted effort. A clear topic cluster architecture changes everything.
When multiple people write without a brand voice guide, consistency disappears fast.
Content without an audience-researched editorial plan always runs dry eventually.
Flat traffic usually means a keyword strategy problem, not a writing quality problem.
Outdated, thin, or duplicate content can suppress your rankings. Auditing is step one.
Channel proliferation without a clear strategy stretches teams thin and dilutes impact.
What's Included
A thorough review of what you have, what's working, what's hurting you, and what gaps are costing you traffic and leads.
Deep-dive into who your audience really is, what they're searching for, and where your competitors are winning that you're not.
A prioritized, realistic content calendar that aligns every topic with a business goal, keyword opportunity, and publishing deadline.
A documented brand voice, messaging hierarchy, and style guide that keeps every piece of content consistent, regardless of who writes it.
Ongoing advisory support as you execute your strategy: a thinking partner for big decisions about content, channels, and priorities.
A clear plan for which content types belong on which channels, so you're not just creating content, you're building a machine.
The Process
I audit your existing content, analyze your current rankings and traffic, and interview your team about goals, audience, and what's been tried before.
Output: written content audit report with prioritized action items
Deep research into your target audience's actual search behavior, pain points, and content consumption patterns, plus a competitor gap analysis.
Output: audience persona documents + competitor content matrix
I document your brand voice, tone, messaging hierarchy, and key differentiators in a guide your whole team can use consistently.
Output: brand voice guide + messaging framework document
The full strategy document: content pillars, channel priorities, content types, and a 3–6 month editorial calendar mapped to your business goals.
Output: content strategy document + editorial calendar (Google Sheets or Notion)
I walk your team through the full strategy, answer questions, and ensure everyone is aligned and ready to execute with confidence.
Optional: monthly check-ins for ongoing strategic support
Case Studies
B2B SaaS Company
Project Management Software
340%
Organic Growth
Challenge
Publishing content weekly with no keyword strategy, with 0 page-one rankings after 2 years
Solution
Full content strategy: topic cluster architecture, brand voice guide, and 6-month editorial calendar
Result
Within 12 months: 47 page-one rankings, 340% increase in organic traffic, and content became primary lead source
Regional Law Firm
Personal Injury Law
$280K
Attributed Revenue
Challenge
No content strategy; website had 12 outdated practice area pages and no blog
Solution
Content audit, full site architecture plan, and 12-month content calendar covering all practice areas
Result
18 months post-implementation: 22 page-one rankings, $280K attributed revenue from organic search
Wellness Brand
Online Coaching & Courses
310%
Email List Growth
Challenge
Active on 5 channels with inconsistent messaging; audience confused about what the brand actually offered
Solution
Channel strategy audit, brand voice guide, and messaging hierarchy, then helped team consolidate to 2 channels done well
Result
Email list grew 310%, course sales increased 78%, and team reduced content workload by 40%
Investment
Content Audit
$750+
one-time
Full Strategy Build
$3,500+
one-time project
Strategy Retainer
$1,800+
per month
Ghostwriter Project Brief
2-page · A4 PDF · bring to every kick-off call
Covers all the essentials
Page 2: Revision Log
3 revision rounds · tracks every feedback loop
Fills out in
10 min
Strategy engagements move faster when the groundwork is done before we meet. Clients who complete the project brief before the intro call skip the intake phase and jump straight into analysis and recommendations.
Starting from scratch and not sure what to write? : the brief makes more sense after we've talked.
Free Resources
Thought leadership isn't about posting more - it's about posting with purpose. These two resources show you how to build executive authority that drives real business results.
From the Blog · 8 min read
Content Strategy for Small Businesses: The No-Fluff Guide
You don't need a 40-page content strategy document. You need a clear plan that fits your budget, your bandwidth, and your actual business goals. Here's the version that actually works.
Free PDF Download
LinkedIn Content Planner
A complete 30-day LinkedIn content calendar designed for executives and thought leaders. Includes post templates, hook formulas, and a strategic distribution framework.
Common Questions
Probably more than you think. The most common pattern I see: a business has published 50+ blog posts and barely ranks for anything. Or they're active on 4 social platforms and none of them are driving real leads. A strategy audit almost always reveals that the problem isn't volume; it's focus. We figure out what to double down on and what to stop wasting time on.
A content plan answers "what do we publish and when?" A content strategy answers "why are we publishing, who are we publishing for, what do we want them to do, and how will we know if it's working?" I start with strategy, then build the plan from it. Most businesses have a content plan but no strategy, which is why their content doesn't move the needle.
A standalone content audit takes 1–2 weeks. A full strategy build (audit + audience research + messaging guide + editorial calendar) typically takes 3–5 weeks. Ongoing consulting retainers are monthly. I scope every engagement at the start so you know exactly what you're getting and when.
This is actually one of my favorite scenarios. I handle the strategy: the research, the framework, the brand voice guide, the editorial calendar, and your team executes against it. You get professional-grade direction without losing your team's bandwidth to research and planning. It's a very efficient model.
Either, or both. I offer pure strategy engagements for businesses with writing capacity but no strategic direction. I also offer full-service execution where I build the strategy and then write the content. And I offer hybrid arrangements where I handle the strategy and certain high-stakes pieces while your team handles the rest. We scope it based on your needs.
Ready to Start?
Free 30-minute call. We'll look at where you are, where you want to go, and what's standing between them.
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