Not sure what content you need or where to start? I'll audit what you have, map out what you're missing, and build a content strategy that actually aligns with your business goals.
Audit-First
Know what's working before adding more
Goal-Aligned
Strategy tied to business outcomes
Team-Ready
Guides your team can actually use
Measurable
KPIs defined from day one
Is This You?
Volume without strategy is wasted effort. A clear topic cluster architecture changes everything.
When multiple people write without a brand voice guide, consistency disappears fast.
Content without an audience-researched editorial plan always runs dry eventually.
Flat traffic usually means a keyword strategy problem, not a writing quality problem.
Outdated, thin, or duplicate content can suppress your rankings. Auditing is step one.
Channel proliferation without a clear strategy stretches teams thin and dilutes impact.
What's Included
A thorough review of what you have, what's working, what's hurting you, and what gaps are costing you traffic and leads.
Deep-dive into who your audience really is, what they're searching for, and where your competitors are winning that you're not.
A prioritized, realistic content calendar that aligns every topic with a business goal, keyword opportunity, and publishing deadline.
A documented brand voice, messaging hierarchy, and style guide that keeps every piece of content consistent — regardless of who writes it.
Ongoing advisory support as you execute your strategy — a thinking partner for big decisions about content, channels, and priorities.
A clear plan for which content types belong on which channels — so you're not just creating content, you're building a machine.
The Process
I audit your existing content, analyze your current rankings and traffic, and interview your team about goals, audience, and what's been tried before.
Output: written content audit report with prioritized action items
Deep research into your target audience's actual search behavior, pain points, and content consumption patterns — plus a competitor gap analysis.
Output: audience persona documents + competitor content matrix
I document your brand voice, tone, messaging hierarchy, and key differentiators in a guide your whole team can use consistently.
Output: brand voice guide + messaging framework document
The full strategy document: content pillars, channel priorities, content types, and a 3–6 month editorial calendar mapped to your business goals.
Output: content strategy document + editorial calendar (Google Sheets or Notion)
I walk your team through the full strategy, answer questions, and ensure everyone is aligned and ready to execute with confidence.
Optional: monthly check-ins for ongoing strategic support
Case Studies
B2B SaaS Company
Project Management Software
340%
Organic Growth
Challenge
Publishing content weekly with no keyword strategy — 0 page-one rankings after 2 years
Solution
Full content strategy: topic cluster architecture, brand voice guide, and 6-month editorial calendar
Result
Within 12 months: 47 page-one rankings, 340% increase in organic traffic, and content became primary lead source
Regional Law Firm
Personal Injury Law
$280K
Attributed Revenue
Challenge
No content strategy — website had 12 outdated practice area pages and no blog
Solution
Content audit, full site architecture plan, and 12-month content calendar covering all practice areas
Result
18 months post-implementation: 22 page-one rankings, $280K attributed revenue from organic search
Wellness Brand
Online Coaching & Courses
310%
Email List Growth
Challenge
Active on 5 channels with inconsistent messaging — audience confused about what the brand actually offered
Solution
Channel strategy audit, brand voice guide, and messaging hierarchy — then helped team consolidate to 2 channels done well
Result
Email list grew 310%, course sales increased 78%, and team reduced content workload by 40%
Investment
Content Audit
$750+
one-time
Full Strategy Build
$3,500+
one-time project
Strategy Retainer
$1,800+
per month
Common Questions
Probably more than you think. The most common pattern I see: a business has published 50+ blog posts and barely ranks for anything. Or they're active on 4 social platforms and none of them are driving real leads. A strategy audit almost always reveals that the problem isn't volume — it's focus. We figure out what to double down on and what to stop wasting time on.
A content plan answers "what do we publish and when?" A content strategy answers "why are we publishing, who are we publishing for, what do we want them to do, and how will we know if it's working?" I start with strategy, then build the plan from it. Most businesses have a content plan but no strategy — which is why their content doesn't move the needle.
A standalone content audit takes 1–2 weeks. A full strategy build (audit + audience research + messaging guide + editorial calendar) typically takes 3–5 weeks. Ongoing consulting retainers are monthly. I scope every engagement at the start so you know exactly what you're getting and when.
This is actually one of my favorite scenarios. I handle the strategy — the research, the framework, the brand voice guide, the editorial calendar — and your team executes against it. You get professional-grade direction without losing your team's bandwidth to research and planning. It's a very efficient model.
Either, or both. I offer pure strategy engagements for businesses with writing capacity but no strategic direction. I also offer full-service execution where I build the strategy and then write the content. And I offer hybrid arrangements where I handle the strategy and certain high-stakes pieces while your team handles the rest. We scope it based on your needs.
Ready to Start?
Free 30-minute call. We'll look at where you are, where you want to go, and what's standing between them.