Executive Thought Leadership — LinkedIn Strategy

I almost didn't take the Series B meeting.

Not because the terms were bad. Because I was terrified they'd ask about our churn rate — and I didn't have a good answer yet.

So I did something counterintuitive: I brought it up first.

"Our churn is higher than we'd like. Here's exactly why, here's what we've tried, and here's the data showing our new retention strategy is working."

The lead investor leaned forward. "Finally," she said. "Someone who actually knows their numbers."

We closed the round two weeks later.

Here's what I've learned about investor conversations that nobody tells you: they're not looking for perfection. They're looking for self-awareness, intellectual honesty, and a founder who can handle hard truths.

Your weaknesses aren't disqualifiers. Hiding them is.

What's the hardest question you've ever had to answer in a funding conversation? Drop it in the comments — I'll tell you how I'd handle it.