Welcome sequences, nurture campaigns, newsletters, and launch emails — written to be useful, not annoying. Respectful of your reader's time, and designed to convert.
Above-Average Open Rates
Compelling subject lines
Click-Optimized
Every email has one clear CTA
A/B Variants Included
2–3 subject lines per email
Platform-Agnostic
Klaviyo, Mailchimp, and more
What I Write
From the moment someone subscribes to the moment they buy — every touchpoint, covered.
First impressions that set the tone — warm, useful, and perfectly timed to convert new subscribers into buyers.
Multi-email sequences that build trust over time and move prospects through your funnel without feeling pushy.
Newsletters people actually look forward to — curated, valuable, and on-brand every single time.
Launch sequences, flash sale emails, and promotional campaigns that create urgency without feeling desperate.
Win back cold subscribers or lapsed customers with smart, empathetic copy that reignites the relationship.
Behavior-triggered emails — cart abandonment, post-purchase, anniversary, and milestone flows — that run on autopilot.
The Process
We map your email funnel: who your audience is, where they are in the buyer journey, what triggers each email, and what action each email needs to drive.
Output: email flow map and sequence strategy doc
I study your brand voice — your existing emails, website, and social content — and build a tone guide for the sequence so every email sounds consistent.
If you have an existing brand guide, I'll work from that
Full copy for every email in the sequence, with 2–3 subject line variants per email. Each email is focused, scannable, and ends with one clear call-to-action.
Includes: subject line, preview text, body copy, and CTA
You review and request changes. I refine tone, messaging, and CTAs until the sequence feels exactly right. Most clients land in 1 round.
Feedback method: comments in Google Doc
Copy delivered in a clean, annotated format ready for your ESP. I'm happy to help with setup or brief your email tech person directly.
Optional: direct setup in Klaviyo, Mailchimp, or ConvertKit
Investment
Single Sequence
$1,500+
5–7 emails
Full Funnel
$3,800+
10–15 emails
Monthly Newsletter
$650+
per newsletter
Case Studies
SaaS Startup
Project Management Tool
+138%
Conversions
Challenge
High sign-up rate but 70% of free trial users never converted to paid
Solution
Redesigned 9-email onboarding sequence focused on activation milestones and use-case storytelling
Result
Free-to-paid conversion rate increased 138% in the first 90 days post-launch
E-Commerce Brand
Sustainable Skincare
44%
Repeat Purchases
Challenge
Generic welcome email, no post-purchase sequence, and high churn after first order
Solution
12-email welcome + post-purchase retention sequence with brand story and product education
Result
Repeat purchase rate increased 44%, average order value up 28% from cross-sell emails
Business Coach
Executive Coaching
$47K
Launch Revenue
Challenge
Cold email list — last sent 14 months ago, needed re-engagement before a course launch
Solution
5-email re-engagement sequence followed by 7-email launch campaign
Result
32% re-engagement rate (vs. 8% industry average) and $47K in course launch revenue
Common Questions
I write for all major platforms — Mailchimp, Klaviyo, ActiveCampaign, ConvertKit, HubSpot, Drip, and more. I deliver copy in a format that's easy to paste into any platform, and I'm happy to format it directly in your ESP if you grant access. I also understand the technical constraints of different platforms and write accordingly.
A 5–7 email welcome or onboarding sequence typically takes 7–10 business days from briefing to final delivery. Longer nurture sequences (10–15 emails) take 2–3 weeks. Single newsletters or standalone emails are usually 2–3 business days. I'll give you a firm timeline in your project proposal.
Open rates depend heavily on your list quality, subject line, send time, and audience. What I can control is the copy — compelling subject lines that earn the open, and email bodies that earn the click. My clients typically see 20–45% open rates for well-segmented lists, and above-average click-through rates compared to industry benchmarks. I always include subject line A/B variants.
Yes — email audits are available as a standalone service. I'll review your current sequences for messaging clarity, strategic gaps, tone consistency, and conversion opportunities. You'll get a written audit report with specific recommendations and, if you'd like, a rewrite proposal for the underperforming emails.
Both. For e-commerce, I write product launch sequences, abandoned cart flows, post-purchase follow-ups, and seasonal campaigns. For service businesses, I specialize in nurture sequences, consultation-booking flows, and client retention emails. The strategy differs significantly between the two, and I approach each accordingly.
Ready to Start?
Free 30-minute call. We'll map your funnel, identify the highest-impact sequences, and build a plan.