Website Copy
Audit Worksheet
35+ questions across 7 sections to find the copy gaps on your website that are quietly costing you clients. Score yourself, identify your priorities, and walk away with a clear rewrite plan.
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Inside the Worksheet
7 sections. 35+ questions.
One clear action plan.
Every section targets a specific layer of your website copy — from the first headline a visitor sees to the CTA that should be closing the deal. Score each item and walk away knowing exactly what to fix first.
Homepage & Hero Copy
Your homepage has 5 seconds to answer "Is this for me?" Most fail. This section audits the most critical real estate on your entire site.
Clarity & Value Proposition
Can a stranger tell what makes you different in 30 seconds? If not, you're losing clients to competitors with clearer positioning.
Services & Product Pages
Service pages are where decisions get made. Most are written like brochures. This section checks if yours are written like sales conversations.
Trust & Social Proof
Testimonials that say "great to work with" don't convert. This section checks whether your proof is specific enough to actually move the needle.
SEO & Discoverability
Great copy that nobody finds is a wasted investment. This section checks whether your copy is working for search engines as well as humans.
CTAs & Conversion
Every page should have a next step. Most don't. This section audits whether your calls to action are specific, visible, and friction-free.
Voice, Tone & Consistency
Inconsistent copy signals an inconsistent brand. This section checks whether your site sounds like one person — and whether that person is talking to the client.
Score Interpretation + Action Plan
Your total score maps to one of four clear outcomes — with a specific priority action for each range. No vague "it depends" answers.
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Website Copy
Audit Worksheet
5 pages · 7 sections · 35+ audit questions
Who It's For
Built for anyone who suspects their
website copy isn't doing its job
Business Owners & Founders
You built your website yourself or had it built years ago. Traffic is okay but conversions are low. This worksheet helps you pinpoint exactly which copy elements are creating friction — without hiring a consultant.
Marketing Managers
You're responsible for the website but didn't write the copy. Use this audit to build a prioritized rewrite brief for your team or an external copywriter — with specific, scored evidence for every change you recommend.
Healthcare & Legal Practices
Your website needs to build trust fast with skeptical, high-stakes buyers. This audit is especially useful for practices where the copy is technically accurate but not converting — a common problem in regulated industries.
Copywriters & Content Strategists
Use this as your standard website audit framework before starting any copy project. Run it on a client's existing site to build a clear, evidence-based case for the rewrites you're recommending.
Warning Signs
Signs your website copy
is costing you clients
Traffic but no conversions
People are finding you but leaving without contacting you. The copy isn't closing the gap between "interested" and "ready to buy."
"What exactly do you do?"
You hear this question constantly — from prospects, referrals, even people who've been to your site. Your value proposition isn't landing.
Competing on price
When copy doesn't communicate value clearly, price becomes the only differentiator. You're attracting the wrong clients at the wrong rates.
Long sales cycles
Prospects need multiple calls to understand what you do. Your website should be doing that education work before they ever reach you.
Wrong-fit inquiries
You're getting leads, but they're not the right ones. Vague copy attracts vague prospects. Specific copy attracts specific buyers.
Embarrassed to share your URL
If you hesitate before sending someone to your website, that's the clearest signal of all. Your copy isn't representing you well.
If any of these sound familiar, this worksheet will tell you exactly where the problem is.
Get the worksheet now
Free, instant, and built for people who want to know exactly what to fix — not just that something is wrong.
Jessica Neutz
Website Copywriter · 20+ Years
From the Writer
"Most website copy problems aren't writing problems. They're clarity problems — and this worksheet finds them fast."
After 20+ years of writing website copy for healthcare practices, law firms, B2B companies, and executives, I've audited hundreds of sites. The same gaps show up over and over: vague headlines, service pages written like brochures, CTAs that don't close, and testimonials that don't convert.
This worksheet is the exact framework I use when I audit a client's site before starting a copy project. It takes 20 minutes and tells you more about your website's conversion problems than most paid audits.
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