Client
ProjectFlow (B2B SaaS)
The Challenge
Users were signing up for the free trial and disappearing. The existing onboarding emails were generic, feature-focused, and completely ignored the emotional journey of a new user.
The Writing Sample
Email 1 of 7
Subject: You signed up. Now what?
Hey [First Name],
Welcome to ProjectFlow. I'm not going to bury you in feature tutorials right now.
Instead, I want to ask you one question: what's the one thing that made you sign up today?
Was it the chaos of managing projects across three different tools? The missed deadlines? The 47-message Slack thread that somehow became your project management system?
(No judgment. We've all been there.)
Here's what I want you to do in the next 10 minutes: don't explore the whole platform. Just do one thing.
Create your first project. Name it something real — an actual project you're working on right now. Add two tasks.
That's it. Seriously.
The best way to see if ProjectFlow works for you isn't to read about it. It's to use it on something that actually matters to you.
I'll be back tomorrow with the one feature our power users say they can't live without. (Hint: it's not the one you'd expect.)
Talk soon,
The ProjectFlow Team
P.S. — If you hit any snags, just reply to this email. A real human reads every response.
The Result
Trial-to-paid conversion rate increased from 8% to 19%

Written by
Freelance Content Strategist & Copywriter
Jessica is a freelance writer and content strategist with 9+ years of experience helping healthcare providers, law firms, executives, and mission-driven brands find their voice. Former journalist. 150+ projects delivered. Every word written by a human — no AI, no shortcuts.
Work With Me
I write for healthcare brands, law firms, nonprofits, and B2B companies that are done settling for generic copy.