A complete walkthrough of the executive ghostwriting process — from the first discovery call to the published piece. Timeline, deliverables, and what you need to do at every stage.
The Process
Each step has a clear purpose, a specific deliverable, and a defined role for you. No surprises. No ambiguity.
30 minutes
We discuss your goals, your audience, your timeline, and your voice. I ask questions most writers skip: What do you want the reader to feel? What is the one thing they must remember? What are you afraid the piece will sound like?
What I deliver
What you do
Show up with your goals, your concerns, and any examples of content you love or hate. No prep work required.
60-90 minutes
This is where the magic happens. We record a structured interview where I ask you to explain your ideas, argue a point, and tell a story. I listen for vocabulary, sentence structure, argument patterns, and the moments when you light up.
What I deliver
What you do
Talk naturally. Do not prepare speeches. The best material comes from unscripted moments when you are explaining something you actually care about.
3-5 business days
I take everything from the discovery and voice capture and turn it into a structured brief: headline options, section outlines, key messages, and a through-line that connects the opening hook to the closing CTA. Nothing is written yet — we are aligning on architecture.
What I deliver
What you do
Review, revise, and approve. This is your last chance to change direction before drafting begins. Most clients make 2-3 small adjustments.
5-10 business days
I write the first draft using your voice, your ideas, and your brief. The goal is not perfection — it is 85% there. I flag areas where I made assumptions, note where I need your input, and highlight the sections I think are strongest.
What I deliver
What you do
Read it aloud. Mark what sounds like you and what does not. Send me your honest reaction — not line edits. "This section feels too formal" is more useful than changing individual words.
3-5 business days
I revise based on your feedback. This round addresses structure, voice, and messaging. I rewrite sections that missed the mark, strengthen the through-line, and refine the CTA. The draft should now be 95% there.
What I deliver
What you do
Confirm the direction is right. If the structure works and the voice lands, we move to polish. If not, we do one more revision round.
2-3 business days
The final polish: tightening sentences, checking transitions, verifying facts and citations, and ensuring the piece reads as a single coherent argument from start to finish. This is the editorial layer that separates good writing from great writing.
What I deliver
What you do
Read the final draft one more time. Confirm it sounds like you, achieves your goal, and is ready to publish. Approve or request final tweaks.
Optional — 1-2 days
I help you publish the piece — not just write it. This includes formatting for your platform (LinkedIn, Medium, Substack, trade journal), writing the meta description and social sharing copy, and advising on publication timing and promotion strategy.
What I deliver
What you do
Hit publish — or tell me when you want to schedule it. I can also handle publication directly if you prefer a fully managed service.
Timeline
Two meetings: the 30-minute discovery call and the 60-90 minute voice capture interview. By end of week 1, I know your goals, your voice, and your audience.
I deliver the project brief and outline for your review. You approve or adjust. This is the architecture phase — no writing yet, just alignment.
I write the first draft based on the approved brief. You receive the draft with inline notes explaining my choices and flagging areas that need your input.
Round 1 revisions based on your feedback. If needed, Round 2. Final polish. Publication support. The piece is ready to go live.
What Makes This Different
Most ghostwriters ask for "examples of your writing." I record a structured interview designed to capture how you actually communicate when you are not trying to sound professional. The result is content that sounds like you on your best day — not a generic executive voice.
Every piece passes through five quality checks: structural alignment, voice consistency, factual accuracy, strategic fit, and final polish. I have written for healthcare and legal clients for 20 years — accuracy is not optional.
I do not invent your opinions. I extract them, sharpen them, and present them in a form that resonates. The thinking is yours. The structure, clarity, and flow are mine. You should be able to defend every claim in the piece because it came from you.
Every project has a documented timeline with specific deliverable dates. I have never missed a deadline in 20 years. If something will take longer than estimated, you know before it becomes a problem — not after.
FAQ
A typical byline article takes 3-4 weeks from discovery call to final draft. A LinkedIn content package takes 1-2 weeks per batch. A book project takes 6-12 months. Timelines depend on your availability for interviews and your revision speed.
For a single article: approximately 2.5 hours total (30-minute discovery, 90-minute voice capture, 30-minute brief review). For ongoing engagements, expect 1-2 hours per week for interviews and feedback. The rest is handled by me.
This rarely happens because of the voice capture process — but if it does, we treat it as calibration, not failure. I rewrite from your feedback, and we adjust the brief for future pieces. Two revision rounds are included in every project.
No. Ghostwriting is invisible work. I sign over all rights, and the content is published under your name exclusively. I do not claim credit, list your pieces in my portfolio without permission, or disclose our working relationship unless you choose to.
Yes. I have written for C-suite teams, board members, and entire leadership teams. Each person gets their own voice capture session, and I maintain a separate voice profile for each executive. The result is content that sounds like each individual wrote it.
Yes. I research every piece I write, verify statistics and claims, and cite sources appropriately. For healthcare and legal content, I work with subject matter experts to ensure clinical and regulatory accuracy. You receive a fact-check summary with every draft.
LinkedIn articles and posts, trade publications, op-eds, company blogs, Substack newsletters, keynote speeches, book manuscripts, white papers, and investor communications. I format for the platform and optimize for its specific audience and algorithm.
Book a free 30-minute discovery call through the link below. We will discuss your goals, assess fit, and outline a project plan. No commitment required — the call is genuinely free, and I will tell you honestly if I am not the right writer for your needs.
Related Resources
Book a free 30-minute discovery call. No pitch, no pressure — just a conversation about your goals and whether my process is the right fit.
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